Visual production
Hedra
A generative media platform with character-focused creation tools.
Where it fits in our work
We evaluate it for character performance and presenter-led scenes, with checks on likeness rights and the final audiovisual result.
How we choose and apply it
We agree the brief, reference assets, rights and delivery formats before production. Generated footage and voices require review; virtual creators are not presented as genuine customer testimonials, and product accuracy remains a separate quality check.
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