Visual production
Synthesia
A platform for creating videos with AI avatars.
Where it fits in our work
We consider it for structured explainers and training-style communication where an authorised virtual presenter fits the audience.
How we choose and apply it
We agree the brief, reference assets, rights and delivery formats before production. Generated footage and voices require review; virtual creators are not presented as genuine customer testimonials, and product accuracy remains a separate quality check.
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