Marketing and demand
TikTok
A short-form video platform with business and advertising tools.
Where it fits in our work
We use it for channel-specific creative testing and product stories that earn attention quickly without losing the offer.
How we choose and apply it
We align the audience, offer, creative and landing experience before evaluating a channel. Media spend, account eligibility and platform policies are separate considerations; delivery is not a guarantee of leads or revenue.
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