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Marketing and demand

Google Ads

Google's advertising platform for reaching audiences across supported ad inventory.

Where it fits in our work

We use it to structure demand capture and campaigns around relevant intent, landing pages and measurable conversion actions.

How we choose and apply it

We align the audience, offer, creative and landing experience before evaluating a channel. Media spend, account eligibility and platform policies are separate considerations; delivery is not a guarantee of leads or revenue.

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