Marketing and demand
YouTube
A video platform supporting search, discovery and advertising.
Where it fits in our work
We use it for explainers, product films and campaign assets with a clear opening, useful substance and an appropriate next step.
How we choose and apply it
We align the audience, offer, creative and landing experience before evaluating a channel. Media spend, account eligibility and platform policies are separate considerations; delivery is not a guarantee of leads or revenue.
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