Search and discovery
Ahrefs
A search research platform with site analysis and backlink data.
Where it fits in our work
We use it to study discovery opportunities, content coverage and link profiles, with findings checked against the actual site.
How we choose and apply it
Research tools inform a prioritised plan; they do not prove commercial performance. We distinguish vendor estimates, first-party observations and measured outcomes, and never promise a search ranking or an AI citation.
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