Search and discovery
Similarweb
A digital research platform offering market and website intelligence.
Where it fits in our work
We use its estimates as directional context for competitor research, alongside first-party data rather than as audited results.
How we choose and apply it
Research tools inform a prioritised plan; they do not prove commercial performance. We distinguish vendor estimates, first-party observations and measured outcomes, and never promise a search ranking or an AI citation.
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