Search and discovery
Firecrawl
A service for extracting web content into structured formats.
Where it fits in our work
We use it in permitted research and content-audit workflows to organise public pages for analysis.
How we choose and apply it
Research tools inform a prioritised plan; they do not prove commercial performance. We distinguish vendor estimates, first-party observations and measured outcomes, and never promise a search ranking or an AI citation.
Explore the related service