Measurement and reporting
Google Analytics
Google's platform for analysing website and application activity.
Where it fits in our work
We use it to define events and examine customer journeys; consent, collection settings and data quality shape what can be concluded.
How we choose and apply it
Useful reporting starts with a shared metric definition and reliable collection. Access, consent, retention and refresh schedules must be configured for the actual business; a dashboard alone does not establish causation.
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