Measurement and reporting
Google Tag Manager
A tag management system for deploying and governing measurement code.
Where it fits in our work
We use it to organise tracking implementations, test events and document what fires on each important customer action.
How we choose and apply it
Useful reporting starts with a shared metric definition and reliable collection. Access, consent, retention and refresh schedules must be configured for the actual business; a dashboard alone does not establish causation.
Explore the related service