Search and discovery
Google Search
Google's web search service.
Where it fits in our work
We organise useful, crawlable and clearly attributed content for search discovery; rankings and inclusion remain the search engine's decision.
How we choose and apply it
Research tools inform a prioritised plan; they do not prove commercial performance. We distinguish vendor estimates, first-party observations and measured outcomes, and never promise a search ranking or an AI citation.
Explore the related service