Search and discovery
Perplexity
An AI-assisted search and research product.
Where it fits in our work
We use it to find source leads and compare answers, then check the underlying pages before relying on a claim.
How we choose and apply it
Research tools inform a prioritised plan; they do not prove commercial performance. We distinguish vendor estimates, first-party observations and measured outcomes, and never promise a search ranking or an AI citation.
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